About Ülker Bisküvi

As the first company of Yıldız Holding, operating its core business for 64 years, Ülker Bisküvi serves as the flagship of the Holding both in terms of sales turnover and profitability. According to the Istanbul Chamber of Industry (ICI) 2007 list of Turkey’s Top 500 Industrial Enterprises, Ülker Bisküvi was ranked 108th.

Ülker Bisküvi produces biscuits, crackers, chocolate covered biscuits and wafers at its factories in Istanbul/Topkapı and Ankara. As the indisputable leader in the Turkish biscuit industry, Ülker Bisküvi also takes its place among the giant food producers of the world with its 280 assorted biscuit and cracker products that are supplied to both the local and international markets.

In 1996, Ülker Bisküvi received the ISO 9002 certification for quality standards in production; and in 2001, it was awarded the HACCP certification for quality standards in food safety. In 2002, it won the top mark of “High Level” in an analysis made by the Europe-based quality certification firm BRC, which has further secured its success in the field of quality control.

Ülker Bisküvi develops new products in its independent laboratories, employing an experienced and expert R&D staff in keeping with its quality-focused approach. Introducing an average of 60 new products per year to the market, Ülker Bisküvi has continued to excel in innovation, thus making Ülker one of the top food brands.

Ülker Bisküvi’s products are exported mainly to the Middle East, Russia and Central Asian Republics, as well as to Europe, Africa and the United States. Ülker Bisküvi not only contributes to Turkey’s economy through its exports, but it also successfully represents Turkey’s approach to quality on a global scale.

Ülker Bisküvi has an effective quality control system that injects synergy into the entire process from production through consumption; and it continues its investments based on its strategy that is focused on sustainable and profitable growth.

Ülker Bisküvi is a consumer-focused company that satisfies its consumers’ needs and expectations at the maximum level, and it has formed a harmonious and lasting relationship with its target group. Surveys conducted in recent years attest to the high levels of loyalty to the Ülker brand. In the “Brands 2008” survey by AC Nielsen, Ülker has ranked first in the biscuit category, and second and third in the categories of “top-of-the-mind” brands and those that consumers feel closest to, respectively.

Local distribution of biscuits and chocolate covered products produced by Ülker Bisküvi and its subsidiaries is undertaken by its subsidiary, Atlas Gıda Pazarlama, and other marketing companies of Yıldız Holding, Esas Pazarlama, Merkez Gıda Pazarlama and Rekor Pazarlama.